¿How to export tequila?
The international tequila market is booming and represents a great opportunity for Mexican producers. However, exporting tequila is not an easy task and requires knowledge of various legal, logistical and commercial aspects.
In this blog, we offer you a guide to the most important points to consider so that your export tequila reaches the most demanding markets in the world.
1. Regulations for exporting tequila
The Tequila Regulatory Council https://www.crt.org.mx/ is the entity in charge of verifying that tequila complies with the denomination of origin and quality standards, as well as granting authorisation as an authorised tequila exporter. In addition, each country has its own regulations for the import of alcoholic beverages, so it is important to be well informed about these requirements.
2. Tequila Export Registration and Certifications.
The export certificate and the CRT certificate of analysis are essential. In addition, you may need other certificates depending on the destination country, such as the Certificate of Free Sale or the FDA Certification for the United States.
3. Target Market
A previous market study will help you determine in which countries there is a greater demand for tequila. Countries such as the United States, Canada, Spain, and Japan have a growing consumption of this beverage, according to data from January to March 2024, the main countries of origin of FDI in Jalisco were the United States (US$283M), Germany (US$146M) and the United Kingdom (US$115M). Tequila: Economía, empleo, equidad, calidad de vida, educación, salud y seguridad pública | Data México (economia.gob.mx)
4. Logistics and Distribution
Logistics play a key role in the export of tequila and having a transport company with experience in exporting alcoholic beverages can ensure that your tequila arrives in perfect condition. Consider aspects such as packaging, temperature and safety during transport.
It is important to consider that some customs offices in Mexico are restricted for tequila exports, you should check Anexo21_RGCE_2024_publicadas_28diciembre2023_2024_01_19_MAT_shcp.pdf (sat.gob.mx) , which indicates the 20 authorised customs offices.
It is crucial that your customs broker assists you in planning the customs clearance, anticipating and preparing all the required documentation.
5. Marketing Strategies
Knowing consumer preferences in terms of tequila quality and diversity will allow you to adapt your sales strategy with a well-developed marketing plan to position your export tequila in the international market. Develop digital strategies to promote your product. Participating in international fairs, tasting events and collaborating with local distributors can increase the visibility of your tequila.
6. Financial and contractual aspects
Set competitive prices and make sure you understand payment terms and distribution contracts. Also consider the need for insurance to protect tequila during transport.
Exporting tequila can open doors to global markets and significantly increase your sales. By following these steps and with the help of qualified professionals, you can ensure that your tequila brand reaches international consumers successfully.
If you need additional advice, do not hesitate to contact us, Bersal®importer of record is currently authorised by the Consejo Regulador del Tequila (CRT) as an authorised tequila exporter, as the registration in the Sectorial Register for the export of alcoholic beverages, do not hesitate to contact us, we can guide you through the export process.
